Today, the Global Network is recognized as the most important channel for the dissemination of information in the world. The reasons believe experts:
- the avalanche of the number of people who perceive the Internet as one of the necessities of life;
- shift the focus of commerce from traditional websites to online resources that offer the user new opportunities;
- Interactivity of online marketing, which enables the conversion of users into buyers;
- Ability to capture, process and analyze information about the actions of the user for the operational adjustment of the marketing strategy.
For the advertiser, this means unrivaled advertising effectiveness, high feedback speed with the buyer, flexibility to tailor the offer to the selected audience, a wide range of tools to measure the effectiveness of the strategy, and a reduction in the cost of advertising campaigns.