The classic scheme of the ideal "sales funnel" consists of:
- lead generation, the crucial task of drawing the potential buyer's attention to the service being promoted;
- Preparation Lead procedure for access to detailed information about the product and the brand;
The implementation of this algorithm involves 4 stages of extraction-the creation of a portrait of the potential buyer, the development of relevant content, the value to the client of the brand, the formation of an effective communication channel with the customer and the transformation of the potential buyer into the customer.
The loyalty card prepared by Adamant MG experts for each project includes a full complex of modern marketing tools:
- plan and turnover;
- amount of the desired profit;
- audience coverage and conversion percentage;
- Calculations of income on different channels of attraction.